The challenge
Many Cameroonian entrepreneurs carry their business alone. They doubt, they burn out, and nobody around them tells them the truth about their mistakes.
The goal was to create a meeting where people come with their problems and leave with solutions, then make it known without an ad budget.
Our strategy
A clear concept and a question that lands: how do you heal the entrepreneur before healing the business? Three parts on the programme: an open-hearted audit, the mistakes, the right solutions.
Talking-head videos by Pierre Ongolo on TikTok, posters in the agency's colours, and booking straight by phone and WhatsApp.
A deliberately small format, 10 to 12 seats, so everyone gets to speak.
The result
The target of 12 entrepreneurs was reached for the first session on 10 October, and two new dates were opened, on 17 and 24 October.
10 entrepreneurs, 0 judgement, 100% truth. You come to drop your problems, you leave with solutions and strength.
