Two identical products, two different prices. The difference is often in how they are presented.
It was the theme of our TikTok live: how marketing moves your price. If customers keep haggling, your price may not be too high. The perceived value may be too low.
What raises perceived value
- Neat, consistent presentation across every channel
- Proof: reviews, results, behind the scenes
- A story, yours, that gives it meaning
- Fast, human customer service
Before cutting your prices, work on your image. It is often the shortest road to better margins.
