In Douala as elsewhere, customers discover brands while scrolling. You may as well be where they look.
For a long time, a business grew by word of mouth. Today, word of mouth travels through your phone screen.
People don't buy from a brand. They buy from someone they trust.
Show your face
A simple, honest talking-head video builds more trust than a perfect visual. People follow you, not your logo.
Talk about their daily life
Content that works answers a question your customer already has. Write those questions down: each one is a video.
